The New Rodeo alcohol sales
The New Rodeo at 407 E Rio Grande St in Victoria, Texas reported $30,500 in alcohol sales from Oct 2025 to Sep 2026, -54.5% compared with the 12 months before. It ranks #55 of 78 reporting locations in Victoria and #57 of 80 in Victoria County.
407 E Rio Grande St, Victoria, TX 77901 · Victoria County · TABC permit MB968655 · Owner on file: Allende Group, INC.
Monthly alcohol sales
| Month | Liquor | Wine | Beer | Cover | Total |
|---|---|---|---|---|---|
| Sep 2026 | No report | ||||
| Aug 2026 | $0 | $0 | $0 | $0 | $0 |
| Jul 2026 | $0 | $0 | $0 | $0 | $0 |
| Jun 2026 | $0 | $0 | $0 | $0 | $0 |
| May 2026 | $1,200 | $0 | $2,800 | $0 | $4,000 |
| Apr 2026 | $1,700 | $0 | $2,800 | $0 | $4,500 |
| Mar 2026 | $1,200 | $0 | $2,800 | $0 | $4,000 |
| Feb 2026 | $800 | $0 | $1,200 | $0 | $2,000 |
| Jan 2026 | $1,400 | $0 | $1,600 | $0 | $3,000 |
| Dec 2025 | $1,300 | $0 | $2,700 | $0 | $4,000 |
| Nov 2025 | $1,200 | $0 | $2,800 | $0 | $4,000 |
| Oct 2025 | $1,800 | $0 | $3,200 | $0 | $5,000 |
Similar sales in Victoria
| Location | Last 12 months |
|---|---|
| Homewood Suites 6705 Ne Zac Lentz Pkwy | $56,132 |
| Birdie Bays Indoor Golf Simulators 7402 Us Highway 59 N | $54,163 |
| Campomar Seafood & Mexican Cuisine 2505 Houston Hwy | $38,425 |
| Victoria County Area Go Texan 101 N Main St | $32,325 |
| Stir Soda Shoppe, LLC 8502 N Navarro St | $29,736 |
| Victoria's Cafe 3405 Us Highway 59 N | $13,690 |
| Ramsey's Restaurant/Fillin' Station 1403 N Navarro St | $11,242 |
| Another Pour Decision 221 S Main St | $9,982 |
Questions about The New Rodeo
How much alcohol does The New Rodeo sell?
The New Rodeo at 407 E Rio Grande St in Victoria, Texas reported $30,500 in alcohol sales from Oct 2025 to Sep 2026, -54.5% compared with the 12 months before. That covers liquor, wine, beer and cover charges as reported to the Texas Comptroller. Food isn't included.
What does The New Rodeo sell the most of?
Over those 12 months, 35% of reported sales were liquor, 0% wine and 65% beer.
Who owns The New Rodeo?
The taxpayer on file with the Texas Comptroller is Allende Group, INC..
Figures are gross receipts each business reported to the Texas Comptroller for the mixed beverage tax. Bar Sales IQ uses public records and has no affiliation with the State of Texas or TABC.