Bar Sales IQ, Texas on-premise bar sales intelligenceBar Sales IQ, Texas on-premise bar sales intelligence
Top bars by city › El Paso › The Rock In

The Rock In alcohol sales

The Rock In at 3315 Dyer St in El Paso, Texas reported $236,756 in alcohol sales from Oct 2025 to Sep 2026, -14.1% compared with the 12 months before. It ranks #281 of 636 reporting locations in El Paso and #300 of 678 in El Paso County.

3315 Dyer St, El Paso, TX 79930 · El Paso County · TABC permit MB200037160 · Owner on file: The Rock' In LLC

Last 12 months
$237K
vs the 12 months before
-14.1%
Sep 2026
$21K
Sales mix
49% liquor · 0% wine · 51% beer

Monthly alcohol sales

MonthLiquorWineBeerCoverTotal
Sep 2026$10,253$0$10,943$0$21,196
Aug 2026$9,458$0$9,576$0$19,034
Jul 2026$9,596$0$9,911$0$19,507
Jun 2026$10,063$0$9,645$0$19,708
May 2026$10,540$0$10,775$0$21,315
Apr 2026$8,401$0$8,351$0$16,752
Mar 2026$9,878$0$9,930$0$19,808
Feb 2026$8,302$0$7,755$0$16,057
Jan 2026$9,242$10$11,542$0$20,794
Dec 2025$11,085$10$12,084$0$23,179
Nov 2025$9,215$0$9,588$0$18,803
Oct 2025$9,714$0$10,889$0$20,603
See the whole picture on The Rock In. A free account shows monthly sales back to 2007. You also get TABC permits and compliance flags, the parent company, sister locations and past operators at this address.

Open the full record

Similar sales in El Paso

LocationLast 12 months
Texas Avenue Bar & Grill
912 Texas Ave Ste D
$239,986
Brillas Wing House Fodd And Bar
1506 N Lee Trevino Dr Ste C
$239,984
The Olive Garden Italian Restaurant #6459
4800 Woodrow Bean
$238,045
McKelligon Canyon
1331 McKelligon Canyon Rd
$237,308
Unbranded Tavern
310 N Mesa St Ste R-318
$236,414
Flix Brewhouse Epm
250 Montecillo Blvd
$236,407
The Dusty Lounge
9819 Socorro Rd Ste C8-C9
$233,318
Basilico - Brick Oven Pizza
12900 Eastlake Blvd Ste A106 107
$232,899

Questions about The Rock In

How much alcohol does The Rock In sell?

The Rock In at 3315 Dyer St in El Paso, Texas reported $236,756 in alcohol sales from Oct 2025 to Sep 2026, -14.1% compared with the 12 months before. That covers liquor, wine, beer and cover charges as reported to the Texas Comptroller. Food isn't included.

What does The Rock In sell the most of?

Over those 12 months, 49% of reported sales were liquor, 0% wine and 51% beer.

Who owns The Rock In?

The taxpayer on file with the Texas Comptroller is The Rock' In LLC.

Figures are gross receipts each business reported to the Texas Comptroller for the mixed beverage tax. Bar Sales IQ uses public records and has no affiliation with the State of Texas or TABC.