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Truelove alcohol sales

Truelove at 414 Franklin Ave in Waco, Texas reported $986,483 in alcohol sales from Oct 2025 to Sep 2026, +9.3% compared with the 12 months before. It ranks #14 of 153 reporting locations in Waco and #14 of 189 in McLennan County.

414 Franklin Ave, Waco, TX 76701 · McLennan County · TABC permit MB762038 · Owner on file: Truelove Management, LLC

Last 12 months
$986K
vs the 12 months before
+9.3%
Sep 2026
$74K
Sales mix
79% liquor · 0% wine · 20% beer

Monthly alcohol sales

MonthLiquorWineBeerCoverTotal
Sep 2026$59,574$340$14,300$0$74,214
Aug 2026$64,035$299$15,326$0$79,660
Jul 2026$63,435$282$16,145$0$79,862
Jun 2026$59,417$336$15,901$0$75,654
May 2026$78,973$233$18,697$0$97,903
Apr 2026$63,794$393$17,007$0$81,194
Mar 2026$62,513$259$14,910$0$77,682
Feb 2026$66,071$247$17,345$0$83,663
Jan 2026$59,367$272$14,664$0$74,303
Dec 2025$76,345$507$21,219$0$98,071
Nov 2025$66,084$488$19,082$0$85,654
Oct 2025$61,364$370$16,889$0$78,623
See the whole picture on Truelove. A free account shows monthly sales back to 2007. You also get TABC permits and compliance flags, the parent company, sister locations and past operators at this address.

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Similar sales in Waco

LocationLast 12 months
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The Backyard
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Ninfa's Waco
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Questions about Truelove

How much alcohol does Truelove sell?

Truelove at 414 Franklin Ave in Waco, Texas reported $986,483 in alcohol sales from Oct 2025 to Sep 2026, +9.3% compared with the 12 months before. That covers liquor, wine, beer and cover charges as reported to the Texas Comptroller. Food isn't included.

What does Truelove sell the most of?

Over those 12 months, 79% of reported sales were liquor, 0% wine and 20% beer.

Who owns Truelove?

The taxpayer on file with the Texas Comptroller is Truelove Management, LLC.

Figures are gross receipts each business reported to the Texas Comptroller for the mixed beverage tax. Bar Sales IQ uses public records and has no affiliation with the State of Texas or TABC.